Be seen - Be Heard - Be Remembered - Stop just posting and start connecting w/ Richard Wilmore

Ep 21 *BONUS EPISODE* Be seen - Be Heard - Be Remembered - Stop just posting and start connecting w/ Richard Wilmore http://www.makeyourdayricher.com 

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Transcript

SPEAKER_02 0:13

Hello everyone and welcome to a bonus episode of the Link Through Social Podcast. That's right, a bonus episode. This is episode number 21. Unbelievable. Thank you for all of your support and building this Link Through Social community together. Today's guest is Richard Wilmore, and he's a talk show host, a game show host, podcast host, and producer. His website is makeyourdayricher.com. And I think you're really going to enjoy this interview. And we'll have that on the Link Through Social Podcast right after this message.

SPEAKER_00 0:53

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SPEAKER_02 1:38

And welcome back to the Link Through Social Podcast. Well, we have a really good guest for us today. I'd like you to meet an award-winning talk show host, podcast producer, and the creative engine behind Make Your Day Richer. He spent years mastering the art of the interview, bringing infectious energy, community focus, and a classic daytime talk vibe to modern digital media. Whether he's behind the scenes editing top-tier content or in front of the camera, pushing the boundaries of live video production, he knows exactly how to capture an audience's attention. And keep them smiling. That's very important. Please welcome to the show Richard Wilmore. Welcome, Richard.

SPEAKER_01 2:23

Well, welcome and thanks for having me.

SPEAKER_02 2:26

Well, it's a pleasure to have you on the show. Um your uh company is Make Your Day Richer, and it's makeyourdayricher.com. Before we get uh into the interview, uh Richard, why don't you um give us a little bit more about your background and how you arrived here today?

SPEAKER_01 2:47

Uh my background. I um wanted to be a talk show host since I was 10 years old, 12 years old. Um I wanted to be a teacher up until the summer of 1997 when I saw a um uh rerun of the old Rosie O'Donnell show. And I thought, I want to have that kind of show. I want to build that kind of environment for people to come and brag about themselves, to be celebrated, and to feel like every day is a party and there's there are no fears. And so I've been in one way or another doing that ever since. I'm now 40, still playing talk show host in a bedroom in my house, but sometimes I get paid for it now.

SPEAKER_02 3:31

Yes, that's that's wonderful. Now, as someone who usually is the one driving the interview, uh, what's the hardest part about sitting in the guest chair that you're in today?

SPEAKER_01 3:42

I'm giving up control. I like like I like the my interview style is very much probably like yours, like just a conversation. Sure. Um some people, as you know, like the questions sent ahead of time and they like to prepare and have all their answers memorized, and I'm not that person, but at the same time, I'm like, well, I hope I have a good answer for you. So but it's it's fun.

SPEAKER_02 4:07

Good, good. So um you're you're doing this podcast, and uh how are you implementing AI into your into your life, into your business, your podcast, uh, or are you using it at all?

SPEAKER_01 4:23

Oh my gosh, I feel like I am trying so hard to to use it appropriate, like to to help to help my to lighten my workload, um, to make things just run smoother in my business and in my shows. Um when I was I used to have a daily show that every day it was called Make Your Day Richer, and every day I would bring on someone who kind of like a Rolodex, someone who could enhance your life in some way or you can enhance their life. And I don't know how many AI people I would have on my show because it's one of those things where I feel like I'm not smart enough to understand it, and I'm not like I don't know which program I should be using. There's so many that I'm like, well, I can't use them all. So how do I know which ones? So I use basic things to help write, to help get storylines, to help research. Um, for I I book people on on podcasts, so I use it to help find shows in their niche. Good. So I'm I know I'm not using it as much as I can be, and that's frustrating in it in and of itself. But I don't know. I I try so hard.

SPEAKER_02 5:39

That's all you can do. Uh if you if you're trying, then that's all you can do. There you're right. There are so many different uh variations uh out there right now, and and and it is hard to choose. And and each one has their little uh niche uh uh you know, I guess, options or or features that that outdo the other one. So yeah, it's it's uh it's a work in progress. And once you figure it out, it's already changed. AI is working, uh, you know, is progressing at such a lightning speed that uh it's it's it's literally impossible to keep up. So that you that's the key word, just try.

SPEAKER_01 6:24

And uh the thing I use it most for is taking the shows that I create and using AI to help make clips from it for social.

SPEAKER_02 6:32

Yes, that's really good.

SPEAKER_01 6:33

It gets yeah, that's super helpful um when it doesn't cut off mid-sentence. Yes.

SPEAKER_02 6:39

Yeah, so that you know, AI is great, but it's it's what you feed into AI. It's it's like when computers first became a thing. Uh home computers, you know, back in the in the late 70s, early 80s. It's what it's uh garbage in, garbage out, you know, that's what we were taught. And uh it is similar to that. Uh, you know, you have to prompt it uh in the right way to to spit out the right information, and it's not always right, always proof-free. It's and you mentioned about uh doing the clips, it is it's it's great for time saving and that, but always proof it because it might get cut off, or if you're doing a promotional poster, it might misspell something or or take a logo away.

SPEAKER_01 7:30

Yes. I think it's interesting. Oh, sorry.

SPEAKER_02 7:34

No, no, you go ahead. You go ahead.

SPEAKER_01 7:36

Oh, I was just gonna say, I I think it's interesting that we're in this world now of like let AI help us, but then there's that other side of it of people who like absolutely hate it and will hate you if you make your AI flyer. I see Facebook like pages and groups that are like, if you're going to use an AI flyer to to um promote your gig coming up, we're not going to help promote it. And I'm like, I mean, it's a it's a tool like it's a tool. It's a beautiful tool. And what is I mean, I don't like I love Canva. I use Canva all the time, but why is it why is Canvas okay? It's not like we're drawing the graphics on Canva ourselves, like we're using their tools. I don't know. I think it's a we're in that weird spot that not everyone's okay with it yet, so we've got all this like pushback on it. Yes, but we've been using AI for decades.

SPEAKER_02 8:38

We we really have. Like there's AI has been out there for you know as long as you can think back, and um, it's just been in the background. Now it's in the foreground. People are showing their fears and and and at the end of the day it's not going anywhere, it's actually going and getting used in our everyday life every day. So it's it's just uh you know, it's it's like everything, I guess, where something new comes out, there's always uh pushback and uh reluctance and fear. Fear of not knowing or or fear of what might you do. Yeah, it's it's it's interesting. Now you deal you deal with a lot of creators, and um creator is feeling burnt out stuck in a creative red. What's your go-to episode? Rediscovery of the joy of this.

SPEAKER_01 9:39

My when I was doing a a daily show, my role for myself was when people would say, Well, how do I how do I know what a season is? Like, what's a season of your show? Is it a year? Is it do you do like how do you do that? And mine was always when it felt like I wasn't having fun anymore and that it was becoming too much work. I and I was starting to get burnt out that it was just like too much. I just stopped. I was like, that's my season. That's a great time to stop. Because I love it so much that it would take a while to do that. It's not like it was like three weeks, and I'm like, okay, I'm done. Um and then in a month or two, I'd be like, I would get that itch again, and I would need to start again. And sometimes it's walking away, it's it's getting into other art forms. It's walking outside. Like one of the things I do is if I'm frustrated with technology, which is a problem of mine, I put it all down, I grab my dog, and I'll go out on a walk through the woods and just like let that all like cleanse me. Um and kind of shake the etch a sketch and clear that and and start over. Because it's you know, technology's great and creating is great until you until there's a frustration, and then it feels like, why am I doing this? Or why is this so hard? And I think for a lot of creators and artists, the reason why we do it is because like we have to, like, we can't move forward unless that artwork comes out in some way. And um, you need to allow yourself to do that.

SPEAKER_02 11:08

For sure. Now, uh, your your company is called Make Your Day Richer. Um, what sort of services do you offer uh other podcasters or or or um content creators uh that you can I have um I have a studio that people can come and either bring their own equipment and film stuff so it's a a sound proofed room that um people who don't have a space to do it.

SPEAKER_01 11:40

I have every wall in here is covered with a different person's podcast. Um they come in and I film them. So it it takes the stress out of I I don't know how to do any of that. I don't know how to run uh what do I use? How do I how do I make a Spotify account? I don't know any I don't know how to edit, but I have a lot of stuff to say. I know a lot about whatever my business is. So they come in, they talk, and they walk away, and I do the rest. I also book people on podcasts, so I think it's a great, as you know, a great marketing tool for people to go and and um talk about themselves, but they feel like it's unobtainable and they don't know how to find the right podcast to go on, and so I help people do that as well.

SPEAKER_02 12:24

Now, what makes a a good podcast guest, in your opinion?

SPEAKER_01 12:30

I think someone who is either interesting or has an interesting story or has an interesting business. I don't know about you, but I've been doing I've been doing this for a long time. There are only a couple episodes, a couple of interviews that I've never put out. Um because sometimes a conversation is great in person and you put them in front of a camera or you put a light in front of them and they freeze. Yeah. Um, and someone who's honest, you know, like I think we're all here for connection and we're all here to learn from each other. And so if you're willing to kind of bare your soul for a little bit and talk to people and be honest with people, I think that's a really good podcast guest.

SPEAKER_02 13:11

Yeah, I I agree. And um, you you also produce, you know, and edit podcasts as you mentioned. Um, what what tools are you using uh for editing?

SPEAKER_01 13:24

So when I first started my show, so I've always like I've never thought about podcasts. I started doing this kind of before podcasts were like a thing that everybody had. So I always pictured everything as a talk show, as a TV show. Um, and so that's what I wanted. And I filmed my first episode by myself. It was a band that I went to the rehearsal space and filmed them on an iPad. I had no lights, no microphones. Like that never entered my brain. Like I just wanted to talk. And so I go home and I have this iPad, and I'm like, oh, like how do I get it? I literally had no idea how to put it from the iPad to YouTube, no idea. Um, so I Googled that, and then I was like, oh, I have to edit. I don't know how to do that. So I I Googled, found a cheap editing software that I still use today because it's easy, it's user-friendly. Right. And um I just have taught myself. I finally got microphones, I finally got lights. Took a way, probably way too long. That's because that wasn't that like wasn't my priority, you know, like until people started commenting, like, I can't hear your show. Like, we would like to hear what you're talking about. And I was like, Oh, okay, fine. Um, so I have a whole complicated setup that half the time I don't even know how to use it. I have to have someone else come in. If a camera goes down, the interview's over. I don't know.

SPEAKER_02 14:49

Move on, move on. We'll figure it out somehow. That's awesome.

SPEAKER_01 14:53

Yeah, people think I'm very tech savvy. Like everyone's like, well, Richard knows how to do that. I'm like, you know, you'd be surprised.

SPEAKER_02 14:59

Now, now live streaming, it it can be very unpredictable. And you know, there's there's all kinds of things that go wrong. I I've had uh my share of uh stories over the years of of things going wrong, people coming into the the shot, or or uh technical breakdown. Uh what's your playbook uh for handling a technical glitch or you know, some sort of unexpected distraction while the cameras are rolling?

SPEAKER_01 15:27

I did 300 episodes of a live show uh that had two or three guests per show. And um I I mean anything would happen. My camera would stop working, my micro, my headphones would go out. And I think you have to be really comfortable with kind of sometimes making a fool of yourself and looking a little like you don't know what's going on, and being able to roll with that, um, and that's also a sign of a good guest who can kind of roll with you during that time as well. Um, a lot of times I have a big great Pyrenees dog, and she will decide right in the middle of something that she needs to be a part of it. And so she now has the title of floor director just in case she comes in. Um, I mean, any anything has happened, lights have fallen down, and I think it's just being okay with it. Like there are I mean, if if if the today's show at all like can handle something happening, I think we can handle it as well, you know. And I think that's I agree. It shows people your your humanity and it shows kind of the person really behind the camera at that point because you're you're really in full panic mode trying not to show it.

SPEAKER_02 16:44

That's awesome. Now, not too long ago, we hit episode 10. Uh, we're actually coming up to close to episode 20 now, but I mentioned uh when we had our episode 10 that most podcasts that get started don't exceed three to five episodes, and then they just kind of pitter away. What is your advice to people who are thinking about starting a podcast that will you know continue it to past say three or five episodes? Because a lot of them fall uh by the wayside at three to five.

SPEAKER_01 17:19

That's true. It's a lot of work, it's a it's as you know, it's a lot of work to put this all together. It's a commitment, is what I tell people. Um, and it is it is it's it's it's a commitment, and you have to um be okay with that, you have to be ready for that. When people are first starting um their shows, I one tell them before we're gonna launch, like, let's get kind of past that hump already. Let's film five or six episodes. So then they're already kind of ahead of release schedule, anyway. So it doesn't feel so urgent all the time, especially when you're doing weekly shows or you know, it always feels like, oh crap, I have to film another. What am I gonna talk about? What am I and then that gives them it? Yeah, yeah, there's a lot of pressure, consistency of of the day you're going to put it out and the time you put it out, of your filming schedule. I'm a huge proponent of um um bulk recording, recording a couple episodes in one day, so it doesn't feel like you're always doing that, and um that you're not gonna be a success overnight.

SPEAKER_02 18:30

Right.

SPEAKER_01 18:31

That happens uh not that often. And and what defining what your idea of success is for your show, you know, there are what there are like half a million uh podcasts right now. Oh, there is active podcasts. Yep, but we can all name what, like 10 super famous podcast hosts, you know, and those are celebrities that already were, you know, like they already had their thing.

SPEAKER_02 18:56

They were into something else already, yeah. Exactly.

SPEAKER_01 18:58

Yes, like we knew who they were. Um, and so to figure out what your definition of success is and remembering that when you get there to celebrate that, I I did not do that I oftentimes because you're moving on to the next thing. Yeah, you're like, okay, well, I got 100,000 views. How come I didn't get 150? Like, and be and settling into that and being okay and being being happy with what you have achieved. Yeah, because it's a it's a lot of work, and you should be happy with just getting one episode out, let alone.

SPEAKER_02 19:31

Absolutely, yeah, it is, and and you you do worry about things, uh, myself included. Um, the first few episodes were you know mind-boggling, the the views and and um downloads we had on Spotify and some of the other podcast uh platforms, and then it was slowly going up, and then one episode kind of dipped, and then went we started going back up again. And I'm like, why did that episode dip? I thought it was one of the best ones, and you start questioning yourself and oh, did I do something wrong? You know, maybe I'm blinded and it wasn't uh a very good episode, but I played it back and it was a good episode, it just didn't hit the people uh like some of the other ones, and it's okay, you just you just move on, right?

SPEAKER_01 20:17

Yeah, you put out the best product you can, and the people who need to see it are going to find it and see it, and then you are happy that someone saw it, and then you make a bet, you know. I used to do when I first started, I would change one thing for every show. Like I would watch a show and I'd go, okay, well, maybe that light should be over there, or maybe the camera should be in it, and just it may not be noticeable to to the audience, but for myself, I was like, I want to keep improving. And so I would pick one thing every time, and eventually it was get a microphone. But that took a while.

SPEAKER_02 20:50

Yeah, we have to wrap things up, but before we do, I just want to comment. Your background is very bright, colorful, and fun. I just I just love it. It's just there's something about it, you just want to smile looking at that background. I love it.

SPEAKER_01 21:05

Yeah, it's a little party in here. And I figure if I'm an awful guest, you at least have something to look at.

SPEAKER_02 21:11

Well, you're not an awful guest, uh, but I do I still love your uh your background, and it's very colorful, and uh it's just a fun, fun background. Richard Wilmore, I appreciate you coming on the show today. Your website is makeyourdayricher.com. I encourage all the viewers and listeners to check it out, and they can contact you, Richard. Are you also active uh on social media? Why don't you tell us uh where we can find you?

SPEAKER_01 21:37

Yes, I'm on all the things at Make Your Day Richer or look up Richard Wilmore. I have my own Facebook and LinkedIn and all that stuff. But yeah. Perfect. I'm everywhere.

SPEAKER_02 21:46

Okay. Well, I appreciate you uh taking the time to be on the show and uh wish you all the best in the future. Thanks for having me. Okay, the Link Through Social Podcast will be back right after this short break. Connect with your audience through strategic digital marketing. We help brands grow their online presence with expert social media management, AI-powered solutions, engaging content, and professional podcast services. Link Through Social, that's T H R U is the company for you. Link Through Social dot com.